CX Trends in 2018
Enter subtitle here
For customers, voice-based interfaces will act as an easier-to-use technology that they don't have to necessarily learn or adapt to. Humans can speak much faster than they can type, so speech will be a more sought-after medium. Moreover, voice-based technologies are becoming more and more intuitive.
As machines become more human, a customer is more likely to form an emotional attachment (https://en.wikipedia.org/wiki/Customer_experience) to them, and in turn, with the brands.
Think about it, imagine, asking your phone to order a pizza and it responds with your favorite toppings or maybe tells me there is a 'Buy One Get One Free offer' running.
You can even ask for weather updates, order products online, book movie tickets, look for news on customer experience trends in 2018 (https://www.martechadvisor.com/articles/customer-experience-2/will-voice-transform-customer-experience-trends-in-2018/), play your choice of music and much more using these digital assistants.
As machines become more human, a customer is more likely to form an emotional attachment (https://en.wikipedia.org/wiki/Customer_experience) to them, and in turn, with the brands.
Think about it, imagine, asking your phone to order a pizza and it responds with your favorite toppings or maybe tells me there is a 'Buy One Get One Free offer' running.
You can even ask for weather updates, order products online, book movie tickets, look for news on customer experience trends in 2018 (https://www.martechadvisor.com/articles/customer-experience-2/will-voice-transform-customer-experience-trends-in-2018/), play your choice of music and much more using these digital assistants.